Campaign Management
Nonprofits who are considering a capital campaign often ask, “how do we get from dream to reality?” GivingPoint seeks to help you do just that, beginning with an assesment of your organization’s readiness to your end result goal.
Campaing Management charges you with securing major philanthropic support from alumni, friends, corporations and foundations through active solicitation, strategy and management.
Following is a list of those essential functions critical to one’s success:
- Create and direct fundraising strategy, philosophy and methodology for the institution.
- Develop an overall strategic plan for an integrated campaign model that supports…. mission.
- Plan a multi-year, multi-faceted approach.
- Develop and implement strategics to identify and incorporate new donors.
- Manage and direct fundraising activities.
- Work personally with key volunteers.
- Raise funds.
Capital projects are usually defined as projects that have a “significant” cost and a useful life of at least ten years. The project may be the construction of a new building, but it may also be the creative retrofit or tenant build-out of an existing building. The key to remember throughout the planning process is that the facility exists to carry-out the work of the nonprofit organization.
When you are first starting to investigate the possibility of a new facility or a capital project it is inportant to remember that you always have choices. The facility or project that helps your organization fulfill its mission may be one that you buy, build, rent, expand, renovate or one that allows you to merge, share, or consolodate programs in your existing space. You have lots of options and you should consider them all.
Before you consider launching a capital campaign, please take some time and think through the following questions to see if your organization is ready to proceed:
- Can we commit the time and support from key participants (board, staff, donors)?
- Is there a clear strategic plan for growth and improvement?
- Are fundraising goals based in actual fundraising success (can you actually raise money)?
- Do you have a written Case for Support – Why should anyone invest in this project?
- Have you assessed the ability to raise the required money from the constituents you currently have?
- Do you have the ability to enlist key community or volunteer leadership to gain the proper level of attention to the project?
- Do existing major donors feel compelled to help meet the need?
- Do we have competent staff, and should we hire external professional counsel?
- Are there adequate operating funds to kick-start the campaign?
- Have you considered factors such as other campaigns underway in your area, whether the economy is helping our hurting your chances, and many other issues?
GivingPoint will provide comprehensive capital campaign management incorporating a customized fundraising plan aimed at gift acquisition through prospect identification, database management, resource development, leveraged communication, donor stewardship and staff accountability. Organized by the order below, each builds upon the overall campaign management system.
* Organizational Image * Writing Services
* Development Audit * Staff Coaching Support
* Prospect Identification * Database Management Oversight
* Strategy Development * Reporting
